Genuport Trade GmbH

Genuport Trade GmbH is the competent and independent marketing and sales organization for international branded goods. Founded in 1949, Genuport Trade GmbH is today one of the largest importers and distributors of gourmet products and foods in Germany. When Genuport was founded, it was known for the distribution of sweets. Today, sweet pastries, savoury snacks, chocolates, children's items, cereals, spreads, delicatessen, drinks, as well as fruit and vegetables are all part of the versatile portfolio. Genuport currently manages the distribution and marketing of over 40 major national and international food brands. The strong comprehensive key account management and the nationwide field service guarantee an individual support of the customers and excellent contacts to all channels of the food trade in Germany. Hence, all well-known hypermarkets, supermarkets, department stores, C + C stores, drugstores and discounters, and convenience stores are clients.

Genuport is based in Norderstedt near Hamburg and employs more than 150 people. Furthermore, Genuport Trade GmbH has been awarded the IFS Broker Certification (“IFS Broker Zertifizierung”)and the Organic Certification (“Bio Zertifizierung”). The internationally recognized certificate confirms the consistent and high demands on our products and suppliers as well as the implemented quality standards.

Dr. Uwe Lebens is Managing Director of the import and distribution company. Genuport is a founding member of the International Sweets and Biscuits Fair (ISM), and Dr. Uwe Lebens is Vice Chairman of the work group (AISM). Furthermore, Genuport belongs to the Sweets Global Network and Dr. Uwe Lebens is a member of the Supervisory Board. The company is also member of the European Sales and Marketing Association (ESMA) and the Leading Consumer Products Distributor of the World Acosta PMI.