Experience can never be replaced
In the year 1949 Guntram Peiser established the company Peiser & Co. as a ”garage“ company with the aim of marketing confectionery across the whole of Germany. Just a short period of time later, Mr. Peiser began to aquire other import organisations in Germany.
In 1971, Genuport Genussmittel Import GmbH & Co. KG was established as independent food importers merged. The name Genuport was created from a combination of the German words “GENUssmittel” (gourmet foods) and “ImPORT”. By the end of the 1980s, Genuport had already become one of the most important distributors in the food industry for the marketing and sales of confectionery in Germany. In 1989, Dr. Uwe Lebens took over the leadership of Genuport GmbH & Co. KG alongside Guntram Peiser.
In the 1990s, the organisation reported huge growth. In 1996, Genuport turned into a stock company. Genuport Trade AG was born. Meanwhile, companies such as Sara Lee, Novartis, Mondelēz (Kraft Foods), Nutrition et Santé, Roland, and Wander AG had entrusted their products to Genuport for marketing and distribution.
Today, Genuport Trade AG is the largest importer and distributor of confectionery in Germany. Items such as sweet pastries, salty snacks, chocolate, children's articles, cereals, spreads, gourmet food and beverages complement the portfolio. With strong brands, innovative marketing concepts and a motivated team, Genuport Trade AG also wants to grow in the future and successfully develop the confectionery and beverages sectors further together with retailers.