Cereals & Spread
Salty Snacks
Sweet Pastries
Confectionery & Sweets

About Genuport Trade GmbH

Genuport Trade GmbH is a synonym for highest competence in sales and marketing for food brands – and they have been for 65 years. Genuport manages the German distribution of more than 40 major national and international brands, including Ovaltine, Marabou, Daim, Roland, and Isostar. Founded in 1949, the independent marketing and sales organization is now one of the largest importers and distributors of gourmet and food products in Germany.  Its portfolio includes products from the categories sweet pastries, chocolate, sweets & children's items, salty snacks, drinks, canned fruits and vegetables, breakfast products, sports nutrition & nutritional supplements, frozen foods, and delicacies.

Our brands

Genuport imports and sells food from more than 30 countries. While doing so, we always focus on innovative brands in their respective categories. In the section of sweet pastries, we are represented in the market by the specialties of Biscuiterie Charlotte, Delacre, Gaston, Ghiott, Jacquet, Kambly, Macarons de Pauline, Mc Vitie´s, Mon Village, Ovaltine, Pasticceria Italiana, and Pepperidge Farm. The salty snacks by Amica Chips, Carr´s, Cräx, Mon Village, POPZ, Roland, Snyder´s of Hanover, Too Good, Tyrrells, and Yinwa are also essential parts of our product range. Furthermore, we offer the sugar confectionery Altoids peppermint sweets, Halls fresh drops, and Rocky Mountain marshmallows as well as the children's items from Bob's Magic. In addition, the chocolate brands Cadbury, Côte D'Or, Daim, Marabou (including Daim, Oreo, and Mint Krokant), Mirabell, Ovaltine chocolate, and SCHO-KA-KOLA enrich our portfolio. In the drinks segment, we distribute both Caotina and Ovaltine drinking chocolate, as well as Twinings tea.In the sports nutrition and nutrition supplement category, we offer four well-known brands from a single source: Multipower, Champ, Isostar, and Multaben. Additionally, the breakfast products from Weetabix, Alpen, and Ovaltine, Fluff bread spread, Valsoia bread spread, preserved fruits and vegetables from Del Monte, and, in the delecacies sector, Jack Daniels's barbecue sauces complete our versatile product world. The latest addition to our wide product range is the frozen food category. For the first time ever, Genuport has started offering vegan ice cream and ready-made meals with the brands Valsoia and Naturrative this year (in 2017).

Our services

We have excellent connections to all the important channels of the food industry – not only in Germany but in Austria as well. Our clients include well-known self-service warehouses, consumer markets and supermarkets, warehouses and department stores, C+C markets, drug stores, discounters, and convenience shops. The tasks of the sales department can be categorized in two sections: The key account management serves all our key clients, while our strong sales representatives cover all relevant areas of the retail sale. That is how we guarantee an individual service for our clients - with approximately 200,000 contacts with customers per year.

Besides sales our core competence is marketing. The market success of all products and brands is our number one goal. Therefore, it is our responsibility to use all options and marketing instruments to secure the best possible marketing mix in the respective product category. Our marketing concept includes integrated marketing campaigns, online presences, sales promotions, and raffles. We provide PR services, print, radio, TV and online for our partners. Based on the client's demands, full or individual services can be offered by our sales and marketing department. 

  • Founded in 1949
  • 40 brands
  • 150 employees


Genuport sets the course for further growth with new categories

The discovery of new trends and the establishment of internationally popular brands in the German food retail sector have been part of Genuport's core business since the founding in 1949. They remain the main driver in 2017 as well.

More information



Products and brands at a glance

Sweet pastries, chocolates, salty snacks, confectionery & sweets, cereals & spread, delicatessen and drinks.




Genuport increases brand awareness through promotions

Support through film, radio and television for your brands.