About Genuport Trade GmbH

Genuport Trade GmbH is currently one of the largest and most modern distributors of gourmet and food products in Germany.
In recent years, we have grown significantly as an independent marketing and sales organization: We have successfully built up new segments and acquired exciting brands, strengthened existing categories and established new marketing channels.

Our portfolio includes products from the categories sweet pastries, chocolate, salty snacks, sugar confectionery & fresh drops, beverages, canned goods, breakfast products, functional food, frozen foods, and delicatessen.

Genuport currently manages the nationwide distribution and marketing of over 50 major national and international food brands, including Ovaltine, Marabou, Daim, Roland, Ponti, Multipower, and Isostar.
In 2019, we will present our own stand at both the ISM and the Anuga, the world's leading trade fair for the food and beverage industry.
Genuport stands for the highest level of competence and modernity in sales and marketing – and has been for 70 years now.

Our services

Nationwide Sales, Online Business, and Up-to-Date Marketing

One of our strengths is the distribution to all retail distribution channels including discount, convenience and drugstores as well as the channels of the sports and fitness industry. In the online area, we have greatly expanded our sales expertise by recruiting new employees and establishing competence teams in our own company.

With our online team, we offer advice and support for e-commerce platforms such as Amazon and about 30 other online shops as well as online marketing solutions across all channels. We are responsible for the development and maintenance of websites, support brands through target-group-specific social media activities as well as through integrated promotions, couponing or samplings and provide brands with competitive advantages through strategic online placement and tailor-made measures.

The tasks of classic retail sales can be divided into two areas: Our key account management serves all central customers, while our strong and nationwide sales force covers all sales channels of food retailers throughout Germany. This is how we guarantee individual customer care – and that with approximately 200,000 customer contacts per year.

In addition to sales, our core competence is marketing. Our ultimate goal is the market success of all products and brands. We offer a marketing mix of PR services as well as classic and modern marketing tools to our partners. For our major brands, we regularly implement integrated marketing concepts with a combination of above-the-line measures (print, poster, radio, TV, sales promotions, and competitions) and social media measures, as well as online advertising.

Depending on needs and requirements, we offer a full-service solution or individual services from sales and marketing to our partners.

  • Founded in 1949
  • 50 brands
  • 160 employees

Mc Vitie’s – Great Britain's No. 1!

McVitie’s Digestive Biscuits are crunchy, not-so-sweet biscuits made from wheat and wheatmeal flour, with a touch of salt, consisting of a slightly crumbly texture. The delicious wheat biscuits have been produced in accordance to the traditional recipe for over 125 years.

Rigoni the Asiago – Italian spreads in organic quality

Pure and genuine products and a mindful treatment of the environment: All products of the four product ranges by Rigoni di Asiago are organic products of the highest quality.

The authentic taste of ripe fruit can be found in all 17 varieties of the “Fiordifrutta” organic fruit spreads. The organic nut nougat creams of the various “Nocciolata” products offer creamy enjoyment with the finest hazelnuts. The all-natural honey specialties from Italy “Mielbio” come from certified organic agriculture. And the only ingredient in “Dolcedi”, the liquid apple sweetener from Rigoni, is the concentrated apple juice made from juicy organic apples.

Jetzt neu bei Genuport!

Riso Scotti, die italienische Risotto-Reismarke Nr. 1, bietet höchsten kulinarischen Genuss in kontrollierter Spitzenqualität. Das Sortiment umfasst verschiedene Sorten Premium Risotto-Reis, fertige Risotto-Spezialitäten und Expressreis Benessere A Tavola.



Neu im Genuport Sortiment

Risotto-Reis aus Italien

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Products and brands at a glance

Sweet pastries, chocolate, sweets & children's items, salty snacks, drinks, fruit and vegetables, breakfast goods, sports nutrition and functional food,frozen foods, and delicatessen.




Genuport increases brand awareness through promotions

Support through film, radio and television for your brands.



Our brands

Genuport imports and markets food from more than 30 countries. In each case, we focus on brands that set new standards in the respective categories. In the field of sweet pastries, we are represented in the trade with Biscuiterie Charlotte, Delacre, Gaston, Ghiott, Göteborgs, Jacquet, Kambly, Macarons de Pauline, Ovaltine, Pasticceria Italiana, and Pepperidge Farm. The salty snacks of Amica Chips, Antica Cantina, Carr's, Cräx, Delvita, Maretti, POPZ, Roland, Too Good, Tyrrells and Yinwa are also an integral part of our product range. Furthermore, we offer the sugar confectionery Altoids peppermints, Halls fresh drops, and Rocky Mountain marshmallows. In addition, the chocolate brands Cadbury, Côte D'Or, Daim, Marabou (including the flavours Daim, Oreo, and Mint Krokant), Mirabell, Ovaltine chocolate and SCHO-KA-KOLA enrich our portfolio. In the drinks segment, we distribute Ovaltine drinking chocolate, as well as Twinings tea. In the functional food and nutrition supplement category, we offer four well-known brands from a single source: Multipower, Champ, Isostar, and Multaben. Additionally, the breakfast products from Weetabix, Alpen, and Ovoltine, Fluff, and Valsoia spreads, fruit spreads from Granny's Secret and Del Monte fruits and vegetables, as well as delicacies from Jack Daniel's Barbecue Sauces and Ponti Vinegar Varieties complete our versatile product world. The frozen food category is new. Genuport has launched vegan ice cream and vegan frozen ready meals with its Valsoia and Naturattiva brands. Del Monte Smoothie Ice Cream and frozen tartes by Pomone complete this new category.