Genuport – Your partner for a strong social media presence
Genuport Trade GmbH supports numerous brands in increasing their visibility and performance on German social media channels.
Whether it's creative content for Instagram, eye-catching campaigns on TikTok or effective influencer marketing – we bring brands to where their target groups are active.
We also rely on strong platforms such as Instagram and LinkedIn for our own digital presence to pick up on trends, share inspiration and build a close connection with the community.
TikTok
Influencer Marketing
Instagram is a key communication channel for many of our brands.
The company Genuport uses Instagram specifically as a communication platform for some of its brands to address target groups where they are online.
Through a consistent presence, the brands are visibly presented, current content is communicated and promotions from other channels are effectively extended digitally. In this way, we strengthen both brand loyalty and the reach of our communication measures.
TicToc
On TikTok, we showcase brands with strong visual concepts and creative, mobile video formats.
Together with our agency partners, we create content that attracts attention, increases reach and conveys brand messages to the community in a clear and targeted manner.
Thanks to the dynamic platform design, we are particularly able to reach younger target groups with a high willingness to interact.
Part of our brand portfolio continues to use Facebook as a relevant communication and advertising channel.
The platform is particularly popular among the 30 to 60 age group and is therefore particularly suitable for brands with an adult or family-oriented target audience.
Targeted content and interactions allow products to be presented effectively and consumers to be addressed directly – even though younger target groups are increasingly active on TikTok, Instagram or Snapchat.
Influencer Marketing
We use influencer marketing as a targeted strategic tool for selected brands.
Collaboration with creators has proven to be extremely effective, particularly in the functional food sector, but also beyond: authentic content not only strengthens awareness and reach in clearly defined communities, but also creates proximity to the target group, conveys credible product benefits and strengthens brand communication in the long term.
The company uses LinkedIn not only for recruiting and employer branding to connect with potential applicants and other interested parties, but also as a marketing tool.
The platform can be used to communicate job vacancies, provide insights into the corporate culture and share specialist content.
This creates a network of interested individuals and a direct exchange that both strengthens the company's image and highlights new career opportunities.